My name is Alexander Rudenko. I am a prepress technologist and color management specialist, founder of Printing Technology Consulting (Riga). I have been in the printing industry since 1994 and in independent practice since 2005. For more than thirty years my work has been to stop color in printing from being a lottery.
Approach
Color is not a matter of eyeballing it. It is a measurable, repeatable process. “Near enough” is not quality. Color that prints today the way it printed yesterday, and matches the approved proof, is not luck — it is the result of process discipline: numbers, tolerances and control. I bring a process to that state, and explain to the team why it works.
Until 2005 I worked in employment: a repro house, a plant running offset and flexo, an advertising agency, and a print brokerage — where I assessed print quality at the plants our orders were placed with. Over those years I passed through nearly every position in the industry and saw the same argument about color from three sides: the side that prints, the side that orders, and the side answerable to both for the result.
What I do
- Process audit of printing operations and bringing them into conformance with ISO 12647.
- Colorimetric adjusting of displays, proofing devices and presses — offset, flexo, digital.
- Building ICC output profiles and DeviceLink profiles; setting up a color management system in the prepress department.
- Training specialists and developing training courses.
I work with offset, flexo and digital printing plants, packaging producers, design studios and publishers — anywhere it matters that the file on the display, the proof and the press run speak the same language of color.
More in the Services section.
Book
I am writing «Predictable Print Result», a professional title for technologists, prepress specialists and designers. Scientific editors: Professor Y. V. Kuznetsov and Sergey Zinchenko (Avgust Borg printing house). Draft chapters are available as a PDF, in Russian.
Publications and talks
- Articles in industry magazines and trade portals. Published in Russian; translations are in preparation.
- “Notes of a Wise Technologist” — a weekly series of short case studies from real printing plants, with video versions. In Russian, on the Printnewstv Telegram channel.
- Papers and round tables at the Printech and PrintPark industry forums.
Interviews and mentions
“Perfectionism is a wonderful feeling, but it is very hard to live with” — interview, PrintDaily.ru, 15 June 2026. Interviewer: Maxim Merezhko. On why a plant should print by the rules when “everything works anyway”, on the three most common mistakes in working with color, and on where the money goes that never shows up in the accounts. Read on PrintDaily.ru (in Russian) →
The conversation continued at the “Color Audit Live” round table at Printech-2026. Materials in Russian.
Recognition
ExxonMobil Chemical Films Europe OPPack Award (2003) — for introducing a technology for printing OPP film with offset oil-based inks.
Practice
Printing Technology Consulting is an independent practice in color management and prepress. Based in Riga, Latvia. Working with printing plants, design studios and publishers in several countries.
To get in touch, see Contacts.